Brands that don't leave loyalty to choice

Our customers are all different, but they each understand that knowing their customers is the cornerstone to maintaining a profitable business.

From running a CRM tendering process, through to recruiting the right team to operate an entire data analytics programme, we’ve helped high profile brands accomplish projects that positively impact their bottom line.

Challenge

Our client had an ambition to transform their capability and commercial value from CVM. Their first requirement was an in-depth review of the entire CVM technical estate and people capabilities. We evolved the brief to a portfolio of technical, commercial and people focused recommendations, including a compelling ROI driven business case for improvement to enable NBA across inbound channels.

Solution

CVM People placed the technical and commercial consulting team members to conduct client interviews, research, and produce the future state recommendations along with the benefits case to secure investment.

Results

We presented the summary findings, recommendations and ROI scenario’s over multiple phases of delivery to the CEO and Executives, achieving sign-off for the investments in people and technology.