Brands that don't leave loyalty to choice

Our customers are all different, but they each understand that knowing their customers is the cornerstone to maintaining a profitable business.

From running a CRM tendering process, through to recruiting the right team to operate an entire data analytics programme, we’ve helped high profile brands accomplish projects that positively impact their bottom line.

Challenge

Our client was delivering campaign management via an 'out of support' campaign management tool which needed replacing.  A review was also required of  the entire data analytics and campaign reporting ecosystem, including a future needs analysis, with a view to acquiring a new solution via an extensive RFP.

Solution

We placed a subject matter expert with the client to ensure appropriate value and service was provided on a Consultancy Big 4 RFP and implementation programme to select the next generation of campaign, data and analytics solutions.

Results

The rapid pace and rigour with which we managed the RFP process resulted in our scope being extended to other related parts of the clients business.  The  first phase of procurement is now complete with the leading 4 vendors/SI’s being invited to bid in the final round ahead of the final decision.