Brands that don't leave loyalty to choice

Our customers are all different, but they each understand that knowing their customers is the cornerstone to maintaining a profitable business.

From running a CRM tendering process, through to recruiting the right team to operate an entire data analytics programme, we’ve helped high profile brands accomplish projects that positively impact their bottom line.

Challenge

Our client had a huge database of purchases and social media data from 50m+ Facebook followers but did nothing with the data.  Their new VP of Analytics wanted to assess the current skills and if needed, hire a new data science team to lead the personalization of marketing.  The existing team was fairly new to using data and there needed to be a solution that helped redefine roles and responsibilities.  

Solution

We undertook an initial consulting project - creating a skills map and levels for the new data science capability.  Profiles were created for the roles that were required which enabled the client to make an internal assessment of the current skills they had.  The assessment led to a whole new team being required – simply the existing team had very few technical skills that were suitable.  The team needed to be young, dynamic and represent the Brand – cultural fit was very important.  Our recruitment team provided an effective market search for key hires and carried out an in-depth qualification and interview process on behalf of the client.  We ran all interviews on-site with the client’s HR team and jointly made recommendations to the VP of Analytics on each candidate.

Results

The new data science team was recruited over a period of 6-8 weeks, with an interview to hire ratio of 6 hires from 9 interviews.  The new team has worked on some of the Brand’s most exciting recent projects, promotions and Facebook and social media analytics projects.  The team now works on global analytics projects and leads the use of data to personalise all aspects of the Brand’s experience.