Brands that don't leave loyalty to choice

Our customers are all different, but they each understand that knowing their customers is the cornerstone to maintaining a profitable business.

From running a CRM tendering process, through to recruiting the right team to operate an entire data analytics programme, we’ve helped high profile brands accomplish projects that positively impact their bottom line.

Challenge

Our client required a rapid assessment of CVM campaigning capabilities, then an overhaul to the design, and delivery, of the up and cross sell customer strategy. The brief was extended to recommendations for new technology to enable advanced, multi-channel CVM strategy.

Solution

CVM People researched and sourced the consulting team which had both the technical and CVM strategy experience to design and deliver the marketing offers, communications and roadmap, within a competitive and challenging marketplace from a regulatory perspective.

Results

The first up and cross-sell campaigns delivered on target conversion rates in week one of delivery and exceeded them from week 2 onwards. 6 further campaigns were designed for rollout over later months. Stretch revenue targets were met.