Brands that don't leave loyalty to choice

Our customers are all different, but they each understand that knowing their customers is the cornerstone to maintaining a profitable business.

From running a CRM tendering process, through to recruiting the right team to operate an entire data analytics programme, we’ve helped high profile brands accomplish projects that positively impact their bottom line.

Challenge

Faced with a mix of batch and contextual capability, a lack of inbound/outbound integration and a fragmented vendor base across its global footprint, this global telecoms company wanted a strategic roadmap for multi-channel campaign management

Solution

CVM People provided the resources and expertise to run a global RFP and selection process. Our consultants wrote the contextual use cases and technical specification, ran the process, and finalised the recommendations.

Results

After running a technical proof of concepts, we recommended two final solutions dependent on the sophistication and current campaign and data architecture of individual markets. These are currently being deployed across the footprint.