Manage customers for optimal value
Customer Strategy
Realise your vision with the right marketing automation
Harnessing the potential of data using marketing automation
Marketing capability has many facets. We can help with many, but from a knowledge perspective many clients engage with us as marketing automation experts for help to choose, deliver and run their marketing technology. The promise land of real-time omni-channel journeys and adaptive decisioning, are not small undertakings.
Market leading capability can ingest data from a range of sources, centralise decisioning on the customer journey and deploy out to the execution channel. The challenge in choosing and delivering tools can often come down to nuances in requirements, fit with existing architecture, and considerations of how to run the tool in the longer term - available skills in the marketplace for example.
Technology & architecture
- Functional and technical requirements build
- Capability selections – RFPs & RFIs
- Marketing architecture design
- Capability deployment
Operating model and people
- Structure and RACI model
- Test and learn incubator
- Objectives and incentives alignment
- Permanent team build if new resources are required
download our solutions brochure on marketing capability.
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"The landscape for marketing automation & decisioning can be baffling for clients.
It's a question of fit for the client's specific use-cases. We have the added advantage of having spent a career client-side - appreciating the real practicalities of actually delivering and running a tool."
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