Campaign Decisioning Manager

Job Ref: 491839

Full Job Description

Role Title: Campaign Decisioning Manager
Salary: £48,000
Location: Watford 

Responsibilities:

  • Responsible for the assessment of campaign decisioning requirements to ascertain build complexity and timescales
  • Responsible, alongside other logic analysts, for the build and maintenance of customer selection rules within Infor OCCM and IA, including exclusion and inclusion, modelling, and value for all inbound channels.
  • To drive the targeting of inbound and outbound customer communications, selecting the most appropriate groups for targeted campaigns based on current or predicted behaviour.
  • To design and deliver a data and decisioning road map to support the customer contact strategy
  • To deliver high quality, accurate and well thought through customer segments for the e-mail broadcast team to execute against.
  • Support the design and build of an extensive suite of new digital customer journeys

Content Skills:

  • Deep understanding of customer selection and campaign logic development
  • Excellent knowledge of customer targeting across lifecycles and channels
  • Comfortable working in a fast-paced environment with little existing structure.
  • Understanding of inbound offer management/customer treatments would be beneficial
  • Comprehensive knowledge of the full marketing mix
  • Experience in multi-channel trigger or next best action campaign deployment
  • An interest in campaign analytics

Tool Set Experience:
• Hands on experience with decisioning tools.
• Experience with data and analytical tools SQL / SAS / R / Python would be advantageous
• Experience within a complex data environment

If you are interested, please get in touch with Bhomali at 07936916356 or 01256638080.

Contact Details:

bhomali.bagga@cvmpeople.com
07936916356

Category:

Campaign Management, Commercial Marketing

Location:

Herefordshire

Work Type:

Permanent

Salary:

£45000 to £55000