Campaign Developer- Newbury

Job Ref: 450112

Role: Campaign Developer
Location: Newbury 
Salary: Up to £50,000

Use your campaign development skills for a global British brand
CVM People are working with a global telco and a much-admired brand. A British success story with services that span everything from consumers to government and corporate. They are building a network that will continue to revolutionise the way we work and play. With a fast pace of innovation such as unified communications and IOT to name just a few, it is a really an exciting time to join this brand.

The purpose of the role is to execute targeted marketing communications to the enterprise, consumer or wholesale base through SMS/Email/Outbound call utilising our clients Campaign Management System – Unica. 

Key accountabilities and decision ownership

  • Typically responsible for over 10m outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.
  • Ensuring quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for up to £10m revenue).
  • Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor.
  • Deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management. Core competencies, knowledge and experience

Core competencies, knowledge and experience

  • Proficient in the use of Unica or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo,Selligent etc.)
  • Stakeholder management – works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
  • Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
  • Database marketing understanding – familiar with customer data sources – e.g. Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
  • Accurate under pressure. Attention to detail.
Sounds Interesting? Get in touch with Reeta now!

Contact Details:

reetab@cvmpeople.com
07936 916 342 or 01256 638 080

Category:

Analytics Insight, Campaign Analytics

Location:

Berkshire

Work Type:

Permanent

Salary:

£40000 to £50000