Campaign Developer- Newbury

Job Ref: 450112

Campaign Developer
Newbury 

Role purpose: To execute targeted marketing communications to the enterprise, consumer or wholesale base through SMS/Email/Outbound call utilising Vodafone’s Campaign Management System – Unica.

Key accountabilities and decision ownership
  • Typically responsible for over 10m outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.
  • Ensuring quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for up to £10m revenue).
  • Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor.
  • Deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management. Core competencies, knowledge and experience [max 5]:
  • Proficient in use of Unica or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo, etc.)
  • Stakeholder management – works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
  • Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
  • Database marketing understanding – familiar with customer data sources – e.g. Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
  • Accurate under pressure. Attention to detail.
Core competencies, knowledge and experience

  • Proficient in use of Unica or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo, etc.)
  • Stakeholder management – works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
  • Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
  • Database marketing understanding – familiar with customer data sources – e.g. Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
  • Accurate under pressure. Attention to detail.
Sounds Interesting? Get in touch with Reeta now!

Contact Details:

reetab@cvmpeople.com
07936 916 342

Category:

Analytics Insight, Campaign Analytics

Location:

Berkshire

Work Type:

Permanent

Salary:

£40000 to £50000