CRM Automation Specialist

Job Ref: 1226686

CRM Automation Specialist
Central London (Flexible working available – currently WFH)  
Salary: £50,000 – £55,000 per annum (depending on experience)

Our client is an internationally known theatre company that operates in iconic venues in the West End as well as in other key locations around the UK, runs major ticketing platforms and produces award winning shows. 
As the new CRM Automation Specialist you will be reporting into the Head of CRM. You will have the opportunity to deliver automated CRM customer journey communications for the best Theatre shows in the world including Harry Potter, Wicked, Lion King, Matilda and much more across a vast range of show genres.
Not only will you have the opportunity to work on these amazing shows, you will also be building omni-channel CRM campaigns and automated customer journeys using industry leading, sophisticated CRM software. The is a new role to the business, for a new key focus area, so this will be an opportunity for a self starter to put their own stamp on things and develop a new focus area for the business.

  • To implement new automation strategy
  • Manage, build and maintain email automation campaigns in Acoustic
  • Build customer programs for particular segments
  • Carry out detailed data and email proofing for Email campaigns
  • Manage tracking and report on campaign performance and optimise campaigns based on results
  • Continually learn by running test and learn strategy for automated emails
  • Training and upskill existing team on email automation, program builds and automation strategy
  • Able to understand and work with propensity models built by the data science team


  • Someone who is a self-starter and not afraid to get stuck in
  • Acoustic CRM/ Marketing Cloud ideal but not a essential, as long as you have experience in a similar system such as BlueKai or Hubspot etc
  • Good teamwork skills
  • Understanding of propensity models
  • Experience of creating and running automated email campaigns

 If this CRM Automation Specialist role is of interest to you please submit your latest CV to

Contact Details:
01264 326 315


Campaign Management, Commercial Marketing



Work Type:



£50000 to £55000