CRM Strategy Manager

Job Ref: 630369a

The role is based in the Customer Management team where you will be working with the Marketing team to decide the what, when, who and how, building a plan around the customer communication.

Role:

  • Leading a small team, you will be accountable for creating the customer communication framework across each stage of the customer journey.
  • Leading the strategy, definition, delivery and measurement of direct customer communications across the whole customer lifecycle.
  • You will plan, deliver and execute a customer contact strategy across multiple direct marketing channels.
  • Project manage various customer lifecycle projects and campaigns.
  • Collaborate with Marketing stakeholders to create customer management strategies for one off campaigns.
  • Work with Analytics team to analyse campaign results and optimise the future campaigns

  
Skills and Experience:

  • Good understanding of CRM, Direct marketing and customer journey design.
  • Experience in executing multi-channel customer lifecycle journey.
  • Proved track record leading and implementing CRM strategies for a leading brand.
  • Ability to prioritise and plan accordingly and manage change and capacity to work flexibly. Ability to work at pace and handle multiple projects in parallel. 
  • Experience of project management, stakeholder management and organisational skills.

  
Get in touch with Bhomali at 07936916356 or email at bhomali.bagga@cvmpeople.com to find out more.

Contact Details:

bhomali.bagga@cvmpeople.com
07936916356

Category:

Campaign Planning, Commercial Marketing

Location:

London

Work Type:

Permanent

Salary:

£45000 to £50000