CRM Effectiveness & Optimisation Analyst

  • Analytics & Insight Surrey
  • Permanent £35,000 - £50,000

Fantastic opportunity for a Campaign Analyst to be part of a leading data and campaign analysis team.


17th Apr 2019

Role: Campaign Analyst
Location: Staines-upon-Thames
Salary: £38000£47,000+ Bonus (1 day work from home)
CVM People is proud to be leading a capability and resource enhancement to one of the most sophisticated customer engagement and decisioning functions in the country.  We are delivering new technology to enhance the outbound channel, and recruiting a number of positions to bolster the already significant talent within the teams.
As a Campaign Analyst, you will be supporting the operation by adding your expertise to the team responsible for measuring and offering improvements to campaign activity.
Key Deliverables & Responsibilities 

  • Maximise commercial impact of campaign operations through the creation of KPIs for each initiative against which continuous measurement can be taken.
  • Creating optimisation strategies to support with trade offs during the campaign process (volume/value, / business unit/enterprise, etc.)
  • Develop and refine campaign evaluation tools and techniques, enabling consistent reporting and analytics to support ROI measurement and uplift.
  • Running optimisation models on audience segmentation, offer assignments, and exclusions based on historic performance.
  • Maintenance of optimisation and arbitration algorithms for a variety of NBA and lifecycle campaigns.  
Your Experience
  • Extensive campaign analysis and reporting experience in a complex environment.
  • Excellent mining and analysis skills with SQL.
  • In depth understanding of campaign targeting, data interrogation, and predictive modelling.
  • Strong commercial acumen and customer focus.
  • Excellent communication skills and stakeholder management.
If you want to spend 2019 as part of a sophisticated and forward-looking organisation, using cutting edge technology, get in touch with me on 01256-638096 or just email me at 
[email protected]