CRM Planning Manager

  • Campaign Management Hertfordshire
  • Permanent / Full Time £45,000 - £50,000

Fantastic opportunity for a CRM Planning Manager to join one of the leading gaming organisations.

389272

11th Feb 2019

CRM Planning Manager X 2
Location: Watford (1 day wfh)
Salary: up to £50,000 + bonus+ benefits

Fantastic opportunity for a CRM Planning Manager to join one of the leading gaming organisations. The CRM Strategy & Planning team exists to understand and drive forward the best value-add opportunities for tailoring the experience and communications to different audiences-the right message to the right customer at the right time through the right channel.
Responsibilities:

  • Work with the Customer Insight team to design and build segments, create and test hypothesis about how communications can positively impact customer behaviours.
  • Work with teams across the business to identify opportunities for tailored experience for different customer base.
  • Work with the Campaign Analyst to targets, campaign insight and other trends/insights that can be used to optimise campaign plans across all channels
  • Creation of campaign journey across digital channels
Essential skills:
  • Experience of working in a B2C environment in a CRM planning team.
  • Experience of designing campaign journeys across digital channels in an organisation with sophisticated data and insight operation.
  • Excellent written and verbal communication and presentation skills.
  • Experience of project management, stakeholder management and organisational skills.
  
Sounds interesting? Please get in touch with [email protected] or call 01256 638096