CRO Analyst

  • Digital London - Central
  • Permanent / Full Time £35,000 - £40,000

An enticing opportunity for any CRO Analyst's looking to work for a major UK brand!

404664

4th Mar 2019

Job Title: Conversion Rate Optimization (CRO) Analyst
Reports to: Digital Analytics Manager
Salary: Up to £40,000 + company benefits
Location: London
  
Overview
CVM People are searching for a CRO specialist to help one of the UK’s most recognizable brands with their digital strategy. The CRO Analyst will work with colleagues to analyze and generate insights from different data sources to understand how users behave online, with a view to supporting the improvement of website conversion rates from a commercial perspective.
  
Responsibilities:

  • Provide accurate and regular data, reporting and access to data & reporting for business users
  • Support digital and technology development teams to ensure accurate data capture, reporting and integration
  • Deliver and support daily, weekly and monthly reporting requirements across the digital team and business users – not just delivering data, but also providing insight & recommendations for improvement
  • Perform data analysis & reporting to drive customer and business insight to improve performance and results, in particular across Customer experience &  Conversion rates
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies and propose & deliver opportunities for improvement working with internal and external stakeholders
  Who we are looking for:
  • Background in digital data (including CRO data) & analytics with hands-on attitude & ability to deliver
  • Experience of creating and updating reports and the ability to produce insights and analysis to inform business decisions (e.g. improved sales performance)
  • Knowledge of A/B and MVT testing and CRO best practice
  • Basic awareness of SEO
  • Knowledge of digital (web, app, other), best practice design and technical understanding an advantage

  
Technical requirements include:
  • Day-to-day experience of reporting in Google Analytics/Google Data Studio
  • Experience of creating automated reporting / dashboards
  • Experience of working with CRO tools (Maxymiser would be an advantage) and customer experience tools (Decibel Insight would be an advantage)
  • Experience of contributing to and providing recommendations for CRO initiatives
  • Understanding of UX best practice
  • Demonstrable data analysis capabilities
  • The ability to work across multiple projects and tasks
  • MS Office – Excel, Word, PowerPoint, Outlook
  • Experience of tag management systems (ideally Tealium) and Analytics Edge would also be an advantage.

If you believe this role aligns with your expertise send over your CV to [email protected]